From January 16 to 25, 2026, the Palais des congrès de Montréal becomes the meeting place for automotive enthusiasts during the Montreal Auto Show. BMW is represented by BMW Canada, showcasing the innovation, performance, and design that define the brand.
For visitors from the region, the show often marks the beginning of the buying journey. The next step naturally continues at BMW Ste-Agathe, your local point of contact to explore the models, receive personalized advice, and turn auto show inspiration into a concrete project, right here in the Laurentians.
What new BMW models and features are presented at the Auto Show?
Among the highlights this year, the BMW iX3 stands out as the centerpiece of BMW’s display at the Montreal Auto Show. This fully electric model clearly illustrates the brand’s evolution toward more advanced electrification, without compromising driving pleasure or refinement.
The iX3 stands out in particular for:
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A more efficient electric powertrain
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Driving range better suited to real-world Quebec conditions
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Next-generation onboard technologies
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A design true to BMW’s DNA, without excessive visual disruption
Presented in a context increasingly focused on the energy transition, the iX3 allows visitors to clearly see where BMW is heading in the coming years, both technologically and strategically.
The BMW Canada showcase: innovation, electrification, and continuity
At the show, BMW Canada focuses on three clear pillars:
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Gradual electrification of the lineup
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Advanced driver assistance technologies
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The signature BMW driving experience
Visitors can explore digital interfaces, interior materials, and different configurations, something that simply can’t be done effectively online.
BMW models that draw the most attention
Electrified models
Interest in electric and plug-in hybrid models is very real. Questions almost always come back to the same topics:
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Real-world driving range in winter conditions
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Home charging options
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Concrete differences between powertrains
The auto show provides a first high-level overview, before diving into the details at the dealership.
BMW SUVs
SUVs remain a key segment for families and active drivers. Interior space, all-wheel drive, and winter comfort are central considerations.
BMW sedans
Even as the market evolves, sedans continue to attract drivers looking for a more dynamic driving experience and a balanced vehicle format.
The role of BMW Ste-Agathe after the auto show
This is where BMW Ste-Agathe truly comes into play. The Montreal Auto Show generates interest, but the final decision is almost always made afterward.
BMW Ste-Agathe supports this transition by offering:
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Test drives scheduled based on the models seen at the show
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A concrete analysis of real needs
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Clear explanations regarding options, timelines, and availability
The dealership, located in Sainte-Agathe-des-Monts, acts as a natural follow-up for customers who want to go further after their visit to the show, without any pressure.
From the auto show to real-world driving: why this step matters
The auto show is useful for discovery. The dealership is essential for making a decision.
At BMW Ste-Agathe, customers can:
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Validate comfort in real driving conditions
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Test technologies on the road
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Gain a clear understanding of ownership costs
It is often this second step that confirms — or not — the initial choice made at the auto show.
Why visit BMW at the Auto Show even without immediate buying plans
Many visitors attend simply to gather information. This is a smart approach.
Practical benefits
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Save time before shopping seriously
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Avoid unpleasant surprises
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Arrive at the dealership with clear expectations
The auto show acts as a filter. BMW Ste-Agathe then takes over to go deeper.
BMW, the market, and the expectations of Quebec buyers
Buyers are better informed, more demanding, and less patient with vague messaging. BMW Canada’s presence at the Auto Show helps capture these expectations directly, benefiting dealerships like BMW Ste-Agathe afterward.
This consistency between the national brand and the local point of service is a key element in today’s modern vehicle buying journey.
FAQ – BMW Ste-Agathe at the Montreal Auto Show 2026
Were there any new BMW models at the auto show?
Yes. The BMW iX3 was the major new highlight this year, with a strong focus on electrification and advanced technologies.
Is BMW Ste-Agathe physically present at the auto show?
No. BMW Canada represents the brand at the show. BMW Ste-Agathe steps in afterward at the dealership.
Can I see BMW electric models at the auto show?
Yes. The show allows visitors to discover BMW’s electrified models and technologies.
Is it useful to visit the dealership after the auto show?
Yes. It is the essential step to test, compare, and make a concrete decision.
Can I schedule a test drive after visiting the auto show?
Absolutely. BMW Ste-Agathe regularly assists customers who have visited the auto show.
